National Teams with Chevrolet for Impala Test-Drive Promotion

National Car Rental and Chevrolet are now offering a two-month 2014 Impala Test-Drive Promotion to National’s Emerald Club Executive and Executive Elite members. The new Impalas are available at the top 20 U.S. airports in the executive section of National’s “Emerald Aisle” – a section of the lot where members can select any vehicle as long as they reserve a mid-sized car.
In addition, Emerald Club members who live in Phoenix, Atlanta and select New York, Connecticut and New Jersey counties may choose to rent the 2014 Impala and then receive a weekend test drive of another 2014 Impala when they return home — courtesy of Chevrolet, says National.
The test-drive promotion runs through Jan. 31, 2014.
“One of the reasons we chose National as our partner for this program is the opportunity for exposure,” says Jon Hahn, Impala marketing manager for Chevrolet. “The customer base and extensive network of locations give the 2014 Chevrolet Impala a very personal introduction to drivers. This program gives National’s customers access to an extended test drive of our newly redesigned 2014 Impala, and we look forward to hearing their feedback on all the new features and advanced technology that make the 2014 model so special.”
“Offering our frequent business renters access to the critically acclaimed 2014 Chevy Impala is just one example of our commitment to work with our manufacturer partners to provide a wide selection of vehicles that meet and exceed our customers’ expectations,” says Rob Connors, assistant vice president of brand marketing at National Car Rental.
Via: Auto Rental News

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