Enterprise Rent-A-Car has expanded its franchises to the Caribbean locations of French Guiana, Guadeloupe and Martinique, according to Enterprise Holdings.
The three new franchisees include Guyane Car in French Guiana, L.A.M. in Martinique and S.G.L.V. in Guadeloupe. All three will operate under the Enterprise Rent-A-Car brand.
“The introduction of the Enterprise brand to these important markets means international travelers and local residents will be able to experience first-hand our signature customer service and convenient rental process,” said Peter A. Smith, vice president of global franchising for Enterprise Holdings.
According to the Caribbean Tourism Organization, almost 25 million tourists visited the Caribbean in 2012. French Guiana, Guadeloupe and Martinique are popular tourist destinations.